The importance of branding is not just leaving a solid impression on your customers or clients. It also is about allowing your clients and customers to be aware of what they can expect from your company.
The use of custom printed tape is an ideal method for branding your business. More often than not, many companies overlook the importance of tapes and try to cut costs by using the cheapest tape. Using suitable tape, especially when packaging is involved, allows your business to stand out among the competition, showing consumers what it is your business offer that makes you the ideal choice.
Here are some reasons why using custom printed tape can provide your business with the much-needed boost:
It is able to place your brand right at the front
Many businesses often use two kinds of tape when packaging their product. One is meant to seal the packaging; the other is of their logo. Custom printed tape does two of these key jobs at once. Its primary purpose is to ensure your packaging is sealed completely. It also ensures that your brand is known by working as a little billboard for your business. Your logo is the main factor, and printing and having it repeated continuously along the strip of tape is a guaranteed method to receive attention.
Furthermore, it leaves a lasting impression on the recipient, showing them that your business sees the importance of having attention to detail. Custom printed tape is a tape that sticks, literally and figuratively.
It helps your business save packaging cost
Many businesses are delivering their products in custom printed boxes. Unless you are a massive corporation like Amazon, the cost of doing so is exorbitant. It includes printing the boxes, the complexity of your brand’s logo, the number of boxes ordered, and how many sides of the boxes you are printing on.
In addition, a bigger box is typically used when custom printing it, which also then leads to taking up valuable space in your storage facility. With customised printed tape, you will not have to worry about any of these issues. All you need are any plain boxes of any size, which can be ordered at a lower cost.
It provides an additional layer of protection
Because the tape is custom printed with your logo or brand name, it offers an additional layer of protection against tampering. With any packaging tape, be it standard clear tape or brown kraft tape, it is easy to cut open the seal and reseal the packaging with a similar kind of tape bought at any hardware store.
When you use custom printed tapes, that situation will not happen. Your custom printed tape is one-of-a-kind, and only your business has that tape. Hence, if someone were to tamper with your packaging, you and your recipient would be aware of it.
Custom printed tapes also provide businesses, especially those that ships perishable products, with traceability.
Conclusion
If your business has been using non-custom printed tapes and is now ready to switch over to custom printed tapes, Heleflo Products is here to help. We offer OEM services, printed OPP tapes, paper core printing, printed Kraft tapes, and security labels, among others. Not only that, if your you are intending to turn your business green, we too provide eco-friendly options that are also fully customisable.
Contact us today to find out more and let us help you stand out.